Cite as:
Foulsham T, Kingstone A, 2011, "Look at my poster! Active gaze, preference and memory during a poster session" Perception 40(11) 1387 – 1389
Download citation data in RIS format

Short and sweet
Look at my poster! Active gaze, preference and memory during a poster session

Tom Foulsham, Alan Kingstone

Abstract. In science, as in advertising, people often present information on a poster, yet little is known about attention during a poster session. A mobile eye-tracker was used to record participants’ gaze during a mock poster session featuring a range of academic psychology posters. Participants spent the most time looking at introductions and conclusions. Larger posters were looked at for longer, as were posters rated more interesting (but not necessarily more aesthetically pleasing). Interestingly, gaze did not correlate with memory for poster details or liking, suggesting that attracting someone towards your poster may not be enough.

This article has supplementary online material: Figure and movie

Restricted material:

 Full-text PDF size: 185 Kb

 References  5 references, 3 with DOI links ()

Your computer (IP address: 50.16.166.175) has not been recognised as being on a network authorised to view the full text or references of this article. If you are a member of a university library that has a subscription to the journal, please contact your serials librarian (subscriptions information).